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A one day conference curated for making brand licensing easier for retailers whilst also adapting to the current licensing trends. Our goal is to empower retailers, instilling confidence in their ability to engage in meaningful conversations with brands, and to plan ahead for new licensing deals and innovate shop floors.
Breakfast, tea, coffee, and pastries available to start the day right.
For retailers on the Brand Licensing Europe Mentoring progamme only
An introduction to Informa Markets' Global Licensing Group and Licensing International with a quick overview of what to expect from Licensing for Retail Day
A look into the brand licensing landscape from the perspective of the leading global media title in the space. Ben will share License Global's insights on what's hot right now and what's likely to be around the corner.
The first Brand Sizzle of the day showcasing Sega's Sonic the Hedgehog.
An exploration of Hasbro's play-centered approach to cross generational licensing programs.
A panel of brand licensing pros with retail backgrounds sharing how they got to where they are and their insight on licensing as a creative, strategic, fun and fulfilling specialism
Topics will include:
An overview of Digital Product Passports and why they're relevant in the context of licensing at retail followed by a panel debate looking at their use both now and in the future.
Closing the learning and as a precursor to the networking event to follow, Steve will be joined by senior licensing pros to debate the topics raised throughout the day and where they see the industry going.